ing to be leaders in the weight loss world they offer recipes and meal ideas to promote weight loss. The website boast about how easy it is to loose weight simply by eating according to their meal plans. On the site they offer a free 7 day trial menu for vegetairans and non-vegetarians. Diets can either follow their menus or make your own menu. The idea is that people can eat whatever, whenever, and however they want as long as it goes along with their food optimizing idea of foods. Typically, the diets consists of a Red and Green Day. Depending on he day it is, that will determine what kinds of foods are allowed. They advertise that moderate exercise may be helpful for weight loss but in no way needed. Along with the diet are informational meetings and helpful tips through magazines. It costs $10/week and $20/to enroll in the program. Other things such as menus or recepi books are extras. 
Medical Reviews
There was little to no reviews from medical experts due to the fact that Slimming World is stationed in the UK. The only access for individuals in other countries is online.
What's on MY Mind???
It's difficult to believe any site that makes loosing weight to be easy, especially if they are making the claim that exercise is not needed. I am in the medical field of study, and so I almost feel that the advertised belief of a non-exercise weight loss program contradicts what is taught in health fields. In my prevous Nutrition classes, it was taught that the healthy way to loose weight and keep it off requires diet, lifestyle, and exercise changes.
The advertising techniques used in this dieting program focuses on the ease of loosing weight. Of course, the public is constantly looking for an easy way to loose weight. So the targeted consumers for this program is pretty much anyone that wants to loose weight.
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